Harvard Business School’s Working Knowledge weekly newsletter had an interesting article, authored by marketing professor John Quelch about how you can take advantage of what he calls the “Scarcity Illusion Strategy [http://hbswk.hbs.edu/item/5776.html]” when you’re getting ready to introduce your new product or…
Imagine a global marketplace with: * roughly 34 million potential customers just a click away, * a user growth rate of 3% week over week, * over 47,000 college, high-school, employee, and regional networks, * no distribution costs involved, * no investment required (except time-to-build), * no marketing costs involved to jump-start, * minimal time-to-delivery, * no…
I’ve grown fond of Kailash Kher [http://en.wikipedia.org/wiki/Kailash_Kher]‘s sufi [http://en.wikipedia.org/wiki/Sufi_music] singing after listening to his song Saiyaan [http://www.youtube.com/watch?v=UlQ5lqFQ_kU]. Not only does he have a great voice, but he also has…
When Napoleon was asked if he preferred courageous generals or brilliant generals, he replied neither. He preferred lucky generals. So, how do you get lucky? Here are 7 Ways to Make Your Own Good Luck [http://www.pickthebrain.com/blog/7-ways-to-make-your-own-good-luck/]…
So I’ve been unwell for the past 3-4 days, and it feels like I’m under house arrest. There’s the Twenty20 Cricket [http://en.wikipedia.org/wiki/Twenty20] World Cup (which btw is becoming more like baseball in terms of ambience) on TV, but besides that I’ve…
It’s no surprise that women like men who make them laugh, and men like women who think they are funny. Wait a minute. Isn’t that the same thing. Well, not exactly. See, most women aren’t [http://www.vanityfair.com/culture/features/2007/01/hitchens200701?printable=true&…
The dictionary defines mythology [http://www.dict.org/bin/Dict?Form=Dict2&Database=*&Query=mythology] as “the science which treats of myths.” But what happens when science collides with mythology? In a classic example, a national project in India is amidst controversy due to its defiance of the…
Gian-Carlo Rota shares 10 Lessons of an MIT Education [http://www.math.tamu.edu/~cyan/Rota/mitless.html]. A must read, even if you don’t know what MIT [http://en.wikipedia.org/wiki/Massachusetts_Institute_of_Technology] is! My favorite of the lot: By and large, “knowing how” matters…